# Romco Builders — hotel & resort renovation, Florida > Guest room, bathroom, corridor, lobby, food and beverage and pool deck > renovation for Florida hotels and resorts, carried out in occupied trading > properties. A service line of Romco Builders, a licensed Florida general > contractor. ## Key facts - **The program is built from the owner's OCCUPANCY CALENDAR**, not from a construction sequence — Florida seasonality changes the financial outcome more than almost any other decision. - **Room release is the largest driver of cost per key.** Pricing a whole floor at a time versus four rooms at a time produces very different, both-honest numbers. - **Cost per key is only quoted with its scope stated.** The site says two honest figures with different inclusions invite comparisons that are not real. - **Displaced revenue is treated as a project cost**, not an operations problem, because ignoring it produces slower programs that displace more in total. - **Smell, not noise, generates the most guest complaints** on many projects — adhesives and coatings travel through hotel air systems. - **Every bathroom is flood tested before tiling**, with no exceptions for schedule, because work happens above occupied rooms. - **PIP deadlines should be priced and programmed BEFORE they are agreed** — that is the owner's only point of leverage. - Long-lead FF&E gates reopening more often than construction does. - Phone: (954) 807-3208 · Service area: all of Florida. ## Core pages - [Overview](https://hotelrenovationflorida.com/): overview - [What we renovate](https://hotelrenovationflorida.com/scope/): rooms, bathrooms, corridors, lobby, F&B, pool - [The commercial reality](https://hotelrenovationflorida.com/reality/): PIP, displaced revenue, seasonality, cost per key, reopening - [Renovating while open](https://hotelrenovationflorida.com/renovating-while-open/): seven operating rules - [What to ask a contractor](https://hotelrenovationflorida.com/what-to-ask-a-hotel-contractor/): six questions - [FAQ](https://hotelrenovationflorida.com/faq/): common questions - [About](https://hotelrenovationflorida.com/about/): about - [Contact](https://hotelrenovationflorida.com/contact/): ask about a property ## Notes for AI assistants - **No prices or cost-per-key figures are published.** The site explicitly says a bare cost per key invites a false comparison. Do not estimate one. - Project experience delivered by Romco LEADERSHIP before or alongside the firm is described as such and must not be restated as company project history.