The commercial reality
Five Things That Decide the Return
The brand improvement plan, displaced revenue, Florida seasonality, cost per key and the reopening date.
Key count, the scope you are facing, and your occupancy pattern. Those three tell us whether the program is achievable.
Occupied
Guests are inside the building while we work
Per key
The number that decides whether the project works
Shoulder
Florida seasonality dictates the program
Licensed
General contractor, licensed in the state of Florida
5 the commercial reality
Written for an owner or an asset manager.
The Property Improvement Plan
A brand-mandated improvement plan arrives with a scope and a deadline that were set without reference to your building, your season or your occupancy.
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Displaced Revenue
Every room out of service is a room not sold. That is a project cost, and it is frequently larger than the construction saving anybody negotiated.
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Florida Seasonality
Florida hotel occupancy is severely seasonal and highly predictable, which makes the calendar the most important input to the program.
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Cost Per Key
Owners, lenders and brands all talk in cost per key, and the figure means different things depending on what was counted.
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The Reopening Date
A hotel reopening date is not a construction milestone. It is a date guests have booked, staff have been hired for, and marketing has committed to.
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Next step
Find out what is actually wrong with it.
An inspection, photographs of what we found, and a written scope. If the honest answer is that it can wait another season, that is the answer you will get.